I toured around northern Finland for promising startups and ended close to the Arctic Ocean to family winter house close to Ivalo. There is a growing interest from companies and tourists to discover the very northern part of Finland...Lapland. It is a place of hidden treasures, magic and brands. The nature makes you feel very small and humble and I can recommend spending time there to any company. In that environment you are able see the essentials in life and business, discover new ideas to focus on.